Specialist store for fishing, hunting and sport shooting.

Ruoto - Experience Your Nature

Fishing, hunting and sport shooting gear online and through six stores across Finland.

Explore the selection Find a store

Expert service online and in stores since 2012

Ruoto main categories

Nordic product selection

At Ruoto, you'll find gear for fishing, boating, hunting and sport shooting, both online and in our stores across Finland. Our selection includes more than 50,000 different products.

Fly Fishing

Fly Fishing

Fly rods, reels, lines and accessories for the demanding enthusiast.

Fishing

Fishing

Lure fishing, jigs, reels, rods and accessories for waters across Finland.

Boating

Boating

Fish finders, chartplotters, live sonar and batteries.

Hunting

Hunting

Firearms, optics, clothing and accessories for hunting.

Sport Shooting

Sport Shooting

Equipment, accessories and gear for training and competition.

Current

Ruoto Espoo - Our New Store!

Our Espoo store now serves customers in a new location. Our new store reflects our updated store concept, designed to offer the best possible selection and service.

Read more about our stores
Inside Ruoto Espoo's new store

Ruoto stores

Six stores across Finland

Get expert service online and in our stores across Finland. Find your nearest Ruoto store and explore local services and contact details. You can reach all our stores through our customer service number 020 779 0971

Ruoto Espoo

Suomenoja

Weekdays: 10-20

Martinkuja 6, 02270 Espoo

Ruoto Tuusula

Jussla

Weekdays: 10-20

Pakkasraitti 2, 04360 Tuusula

Ruoto Tampere

Lielahti

Weekdays: 10-19

Sellukatu 8, 33400 Tampere

Ruoto Kaarina

Krossi

Weekdays: 10-19

Laasmäenkatu 6, 20780 Kaarina

Ruoto Oulu

Limingantulli

Weekdays: 10-18

Alasintie 10, 90400 Oulu

Ruoto Kuopio

Levänen

Weekdays: 10-18

Leväsentie 2, 70700 Kuopio

View detailed store information

Recommended by our experts

Hottest products right now

Below are picks from our staff’s own gear closets. Our motto is simple: with great gear, the hobby is simply a whole lot more enjoyable. And we’re happy to share that experience.

Shimano Vanquish FC front drag spinning reel

Shimano Vanquish FA Competition Edition

A lightweight dream reel for those who demand the best.

509,90 €

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Garmin GPSMAP 1223xsv combo unit

Garmin GPSMAP 1223xsv combo unit

Premium-class display for your boat.

1999 €

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Lamson Liquid Max Reel Cadet fly reel

Lamson Liquid Max Reel Cadet fly reel

Large-arbor fly reel with a reliable disc drag.

389,90 €

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Vision Michelin wading boot

Vision Michelin wading boot

Grip and comfort for heavy use.

209,90 €

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Garmin Tactix 8 47mm AMOLED

Garmin Tactix 8 47mm AMOLED

Tactical GPS watch for demanding use.

1339 €

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Saxa Shade Pro Spin spinning rod

Saxa Shade Pro Spin spinning rod

A new rod for the active lure angler.

199,90 €

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SIG Sauer KILO5K LRF 7x25mm rangefinder

SIG Sauer KILO5K LRF 7x25

The number one among rangefinders.

999,90 €

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Daiwa 23 Fuego LT spinning reel

Daiwa 23 Fuego LT spinning reel

One of the safest picks in its price range.

109,90 €

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Swarovski EL Range 10x32 binoculars

Swarovski EL Range 10x32

Premium binoculars with a rangefinder.

3149 €

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Swedteam Titan 2 RE ECO hunting jacket

Swedteam Titan 2 RE ECO hunting jacket

Technical jacket for serious hunting.

379,90 €

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Saxa Predator Pro 58lbs 54" bow-mount electric motor

Saxa Predator Pro 58lbs 54” bow-mount electric motor

A dependable choice for boating and fishing.

1199 €

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Guide Outdoor TB650P 2.0 Clip-On thermal sight

Guide Outdoor TB650P 2.0 Clip-On

Thermal sight with rangefinder for demanding use.

2549 €

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Saxa Lithium LiFePO4 by Maxli Bluetooth lithium battery

Saxa Lithium LiFePO4 by Maxli Bluetooth lithium battery

Reliable power for marine electronics.

49,99 €

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Saxa Ghost Trigger baitcasting rod

Saxa Ghost Trigger baitcasting rod

The hottest rod release of the coming season.

159,90 €

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Saxa Helm Pro sonar displays

Saxa Helm Pro 16

Additional display for a fish finder.

1299 €

View product
 

Ruoto fishing show

PredatorMasters

Ruoto’s own fishing competition, PredatorMasters and PikeMasters, has now been filmed for 9 production seasons.

Explore the latest 2026 production and see top-level anglers enjoying what they love most, along with the best gear.

Explore the show

Moments from the water, the forest and the outdoors

Best moments

In the hobby photos shared by Ruoto customers and our staff, you’ll see success stories, atmosphere, landscapes and the very best moments. We want to highlight real experiences from the water, the forest, the range and trips out there – exactly where our passion comes fully alive.

Send your favourite photo to Ruoto at office@ruoto.fi. Every month, a 50 € gift card will be raffled among everyone who has sent in a photo. The best and most atmospheric images may be displayed on our site from time to time.

Great gear, great service

Ruoto is a Finnish specialist store that combines expertise, fast delivery, competitive pricing and responsible operations. We do our work with genuine passion for the sport.

100% Finnish specialist store

A Finnish specialist store serving anglers, hunters and sport shooters online and in stores across Finland.

Read our story

Fast delivery for your hobby

Orders are shipped quickly so you can get out on the water, into the forest or onto the range without unnecessary waiting.

Read about delivery

30-day price guarantee protects your purchase

You can shop with confidence knowing you’ll get a competitive price even after your purchase.

Read more

Toward a more fish-rich tomorrow, one step at a time

We want to develop our operations with a long-term view, for nature, hobbyists and future generations alike.

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44 products
Show all recommended products
Daiwa 23 Fuego LT - Front Drag Spinning Reels - 043178169421 - 1
Daiwa 23 Fuego LT - Front Drag Spinning Reels - 043178169421 - 2
Sale -15%
Daiwa

Daiwa 23 Fuego LT

Spinning reel with front drag
Daiwa 23 Fuego LT - is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this...
(4)
93,42 € - 118,92 €
Multiple options
Humminbird MEGA Live 2 - For Humminbird Sonars - H710310-1 - 1
Sale -23%
Humminbird

Humminbird MEGA Live 2

Live transducer
Humminbird Mega Live Imaging 2 – The next generation live sonar Humminbird Mega Live Imaging 2 takes live sonar technology to a completely new level, offering crystal-clear images, improved image...
(0)
1 689,00 €RRP 2 199,00 €
Available in stock
The product will be sent in 2 days
Ruoto Fly Tying Mystery Box - Fly Tying Assortments - 6438407012595 - 2
Ruoto Fly Tying Mystery Box - Fly Tying Assortments - 6438407012595 - 3
Sale -67%
Ruoto

Ruoto Fly Tying Mystery Box

Surprise box for fly tying
Ruoto Fly Tying Mystery Box is the perfect choice for fly tiers looking for new ideas and inspiration. The box contains surprise products worth over 120 € at regular prices! This mystery box offers...
(3)
39,99 €RRP 120,00 €
Immediately from our warehouse
The product will be sent in 2 days
Swarovski EL Range 10x32 - Binoculars with Rangefinder - 9006325091816 - 1
Swarovski EL Range 10x32 - Binoculars with Rangefinder - 9006325091816 - 2
Swarovski

Swarovski EL Range 10x32

Binoculars with rangefinder
Swarovski EL Range 10x32 binoculars feature a precise laser rangefinder and class-leading optical performance. With a convenient 32 mm objective size, these binoculars are well-suited for daily use...
(0)
3 149,00 €
Available in stock
The product will be sent in 2 days
Garmin inReach Mini 2 - GPS Devices and Wearables - 753759281250 - 1
Garmin inReach Mini 2 - GPS Devices and Wearables - 753759281250 - 2
Sale -13%
Garmin

Garmin inReach Mini 2

Satellite communicator
Garmin inReach Mini 2 - HOME IS CLOSER THAN YOU THINK This compact satellite communicator1 helps you keep home with you when you’re off the grid — adding peace of mind to every adventure, without...
(0)
279,90 € - 319,90 €
Multiple options
Lund Angler - Lund Boats - LANDL - 1
Lund Angler - Lund Boats - LANDL - 2
Lund Boats

Lund Angler

Sport fishing boat
Lund Angler is a 5-meter fishing boat packed with features that rival even larger fishing boats. The spacious bow deck includes large storage hatches, battery compartments for a bow-mounted trolling...
(0)
25 599,00 € - 30 599,00 €
Multiple options
Saxa Reed Pro Spin - Coming 2025! - Saxa Spinning Rods - 1180200001 - 1
Saxa Reed Pro Spin - Coming 2025! - Saxa Spinning Rods - 1180200001 - 2
Sale -15%
Saxa

Saxa Reed Pro Spin - Coming 2025!

Spinning rod
Saxa Reed Pro Spin – Take your fishing to the next level of precision and feel with the Saxa Reed Pro Spin rods. Specifically designed for Nordic conditions, this rod series has been developed to...
(0)
84,14 € - 93,42 €
Multiple options
Saxa Shadow Salt 62lbs 60'' - Saxa Trolling Motors - 940900-090 - 2
Saxa Shadow Salt 62lbs 60'' - Saxa Trolling Motors - 940900-090 - 3
Sale -20%
Saxa

Saxa Shadow Salt 62lbs 60''

GPS trolling motor 12V
Saxa Shadow Pro 62 lbs 60'' is a saltwater-resistant GPS bow-electric motor, colloquially known as a "sky anchor", equipped with a long shaft. This sleek and stylish black bow motor represents the...
(4)
1 399,00 € - 1 499,00 €
Multiple options
Zeiss Secacam 3 - Hunting Cameras - 4047865001830 - 1
Zeiss Secacam 3 - Hunting Cameras - 4047865001830 - 2
Zeiss

Zeiss Secacam 3

Trail camera
Zeiss Secacam 3 – An advanced trail camera that combines top-tier image quality, fast data transmission, and intelligent power consumption management. This camera is designed to provide sharp and...
(0)
139,90 €
Available in stock
The product will be sent in 2 days
Simms Pro Nipper - Nippers and line scissors - 694264503775 - 1
Simms Pro Nipper - Nippers and line scissors - 694264503775 - 3
Simms

Simms Pro Nipper

High end line clipper
Simms Pro Nipper is made in the USA with a magnetic spring and magnetic fly threader, this durable guide-level nipper brings together multiple angling tools for flawless activations. Simms Pro Nipper...
(0)
99,99 €
Multiple options
Vision Musta Michelin - Wading Boots - 6417512836197 - 1
Vision Musta Michelin - Wading Boots - 6417512836197 - 2
Vision Fly Fishing

Vision Musta Michelin

Wading boot
Vision Black Michelin Vision Black Michelin Wading Boot is a version of Vision's popular Black wading boot equipped with a sole made by tire manufacturer Michelin. The sole of the boot is based on...
(1)
209,90 €
Multiple options
Saxa Predator Glove - Gloves - 6438407012168 - 1
Saxa Predator Glove - Gloves - 6438407012168 - 3
Saxa

Saxa Predator Glove

Fish handling glove
Saxa Predator Glove Left is a fish handling glove specifically designed to protect your hands during fishing. Made from durable polyethylene, nylon, and spandex, this glove offers excellent protection...
(0)
15,99 €
Multiple options
Shimano Curado DC - Low Profile Baitcasting Reels - 022255218856 - 1
Shimano Curado DC - Low Profile Baitcasting Reels - 022255218856 - 2
Sale -15%
Shimano

Shimano Curado DC

Low profile baitcasting reel
Shimano Curado DC - is a brand new reel which features a DC braking system in a lower price class. The I-DC4 braking system will help the angler to cast better and reduces the change of backlash. The...
(1)
229,42 € - 237,92 €
Multiple options
Ruoto Gift Card 5 € - Gift Cards - Lahjakortti5 - 503
Ruoto

Ruoto Gift Card 5 €

Ruoto Gift Card - The best gift for fishermen and hunters! By giving a Ruoto Gift Card to a passionate outdoor enthusiast, you ensure the birthday person's satisfaction. With the gift card, you can...
(0)
5,00 € - 1 000,00 €
Multiple options
Vision XO 110 - Floating - 6417512848077 - 1
Vision XO 110 - Floating - 6417512848077 - 2
Vision Fly Fishing

Vision XO 110

Floating fly line
Vision XO 110 - The definition of slickness and buoyancy: the XO fly line series! Experience a new level of precision and performance with the XO Fly Line Range, our flagship fly line family for 2025....
(0)
108,90 €
Multiple options
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